Learn Coffee Roasting Directly With

The World Champion

My journey into the specialty coffee world didn't begin with a dream of building a business. It started with curiosity and a desire to learn. I first worked in coffee shops in Jakarta as a cashier and later as a barista. Those everyday experiences sparked my interest in understanding coffee beyond simply serving it. I wanted to know every step of the journey, from the coffee bean to the final cup.

What truly changed my mindset was receiving mentorship and detailed technical feedback on brewing and flavor. The more I learned about coffee quality and consistency, the more I became fascinated by roasting. I initially taught myself through constant practice, experimentation, and professional classes. After roasting hundreds of small batches and learning from countless trials and mistakes, I gradually developed my own roasting intuition, a way of understanding how to bring out the best qualities in every coffee.

As my confidence grew, I wanted to test my skills beyond the coffee shop. I began competing in roasting competitions, using each event as an opportunity to learn and improve. Those experiences eventually earned me the chance to represent Indonesia on the world stage. In 2023, I won the World Coffee Roasting Championship in Taipei, competing against some of the world's best coffee roasters. Taking first place was not only a personal achievement, but also a meaningful milestone for Indonesian coffee.

Looking back, I believe that mastery in coffee roasting comes from curiosity, disciplined practice, and genuine respect for the craft, not simply from pursuing business success. Today, I share my knowledge through education, hoping to inspire the next generation of roasters to approach coffee with both technical precision and genuine passion.